With an aim to penetrate deeper into the European tech market, Chinese smartphone maker OnePlus will debut new high-end smartphones on Thursday. The brand could also unveil its plans to bring the OnePlus 7T as well as the OnePlus TV to Europe.The brand could also unveil its plans to bring the OnePlus 7T as well as the OnePlus TV to Europe.
OnePlus 7 Launch Event in London
At an event in London, OnePlus’ co-founder and chief executive officer Pete Lau and the team will unveil three devices – the OnePlus 7T Pro, a McLaren Edition and a 5G variant of the OnePlus 7T Pro. The brand has been launching “T” variants each year, a sort of mid-cycle upgrade, during its fall events. Starting with the OnePlus 3T in 2016, it started launching new flagships every six months.
The OnePlus 7T Pro, which will replace the existing OnePlus 7 Pro, may feature three cameras on the back, a slightly improved Snapdragon 855 Plus processor and a 90Hz display. The name Pro implies that the phone is targeted at power users and creative types. A 5G capable variant of the OnePlus 7T Pro will also be announced at the event. Britain is among a handful of European countries where 5G networks are already live.
Another smartphone will be a McLaren edition of the OnePlus 7T Pro, which is rumoured to be OnePlus’ most-expensive smartphone till date. It is said to have a similar design as its predecessor, featuring a glossy black rear, a carbon fiber pattern under the back glass, a fluorescent orange strip around the bottom edge of the phone’s edges, and ships in an orange McLaren-branded packaging.
There is no doubt that OnePlus has a loyal following and the brand has been successful in a market like India where it is among the top-selling premium phone brands, it needs to make a far more significant push in Europe if it wants to be a global player. And with Huawei delaying the sale of its Mate 30 series because the handsets have no access to Google services under a US trade ban in Europe, its biggest market outside of China, OnePlus could benefit in the premium smartphone market.